https://twitter.com/ArtemTepler/status/1655770669995687936 Margin and Markup are two different ways of calculating profits, and it's important to understand their distinctions: Let's consider an example using a $100,000 construction job to illustrate the difference between a 20% markup and a 20% margin:
You would be surprised how many small business entrepreneurs do not know this. I taught this MANY times to store owners who had run their business for many years.
We also discussed ROI with regard to inventory turns. That was fun.