#### Discover more from Artem Tepler’s Substack

https://twitter.com/ArtemTepler/status/1655770669995687936

**Margin and Markup** are two different ways of calculating profits, and it's important to understand their distinctions:

Let's consider an example using a $100,000 construction job to illustrate the difference between a 20% markup and a 20% margin:

20% Markup: If you have a 20% markup, it means the cost of the construction job is marked up by 20% to determine the final price.

Let's assume the cost of the construction job is $x. Then, the final price would be $x + ($x * 20%) = $100,000 (the sale price).

Solving for $x, we get $x = $100,000 / 1.2 = $83,333.33 (approx.).

So, the cost of the construction job is $83,333.33, and the profit is $16,666.67 (approx.).

20% Margin: If you have a 20% margin, it means the profit makes up 20% of the total revenue.

Let's assume the cost of the construction job is $y. Then, the profit would be 20% of the final price ($100,000 * 20% = $20,000).

So, the cost of the construction job is $100,000 - $20,000 = $80,000.

In summary, with a 20% markup, the cost of the construction job is $83,333.33, and the profit is $16,666.67. With a 20% margin, the cost of the construction job is $80,000, and the profit is $20,000.

When developing buildings, we aim to create a 20-40% margin to ensure a healthy profit and account for potential risks and uncertainties.

In our next deal, we have a stabilized value of roughly $27,729,000 and all-in costs of $20,761,676. To calculate the margin, we can use the following formula:

Margin = (Profit / Revenue) x 100

First, we need to determine the profit: Profit = Revenue - Cost Profit = $27,729,000 - $20,761,676 = $6,967,324

Now, we can calculate the margin: Margin = ($6,967,324 / $27,729,000) x 100 = 25.11% (approx.)

In this deal, we have a margin of approximately 25.11%.

I’ll be sharing this deal next week.

## Margin Vs Markup

You would be surprised how many small business entrepreneurs do not know this. I taught this MANY times to store owners who had run their business for many years.

We also discussed ROI with regard to inventory turns. That was fun.