Direct Response Marketing Tips (Sourcing Deals)

Pro-Tip: When using direct mail to source deals, employ a separate phone number for each piece of marketing material (e.g., different numbers for letters vs. postcards).

This allows you to track Key Performance Indicators (KPIs) and understand the effectiveness of each marketing channel.

Always direct your leads to a live answering service that captures the name, phone number, email address, and details of the property, then emails this information to you. Most people won't leave messages, so this approach ensures you don't miss any leads.

We use CallFire for phone numbers and VoiceNation for live answering services.

Put "Call or Text" after each phone number; CallFire will email texts to you.

Here's our script for Live Answering Service:

"Thank you for calling ST Group”

What is your name?

In case we get disconnect, what is the best number to reach you on?

[ Name____ ] Are you calling about selling your property?

Whats the property address that you'd like to sell?

What is currently existing on the property? (Single Family Residence, Duplex, Triplex, Fourplex, Multi Unit, Land Condo, Commerical or Other?)

How much are you asking for the property?

How many Square feet is the property?

Do you know how big the actual lot is?

How much do you think the property is worth?

What’s the least amount you would take if it was purchased cash and the deal closed quickly or when you need it to?

Is your asking price flexible?

Is the property currently listed with a realtor?

Thanks for the information, one of the acquisition associates will get back to you within 48 hours.